FOR A LIMITED TIME

Yay! You get to pay what you want for Passive Income Planner Girl.

Ready to go all in on your zone of genius?

In Passive Income Planner Girl, you’ll learn how to turn your zone of genius into a digital planner and use your digital planner as a launching pad for a business full of raving fans while honoring your desires, your personality, and your joy in the journey every step of the way.

Special note for people who bought our other course - PDF Glow Up:

If you already purchased our other course - PDF Glow Up - in the past, you get a special added discount since the lessons in PDF Glow Up are included in Passive Income Planner Girl. Contact us via the purple button in the bottom left corner of the screen so we can personally hook you up with your discount.

Hi, We’re Michelle and Aimee!

We find joy in helping women tap into their zone of geniuses and create businesses and lives from a place of being fully in alignment with WHO YOU ARE.

Student Testimonials

Are you ready for a fresh start?

A new beginning?

In Passive Income Planner Girl, we walk you through 8 milestones of self-transformation and taking action from a place of self-alignment.


We know that the inner work is more important than the outer work. For this reason, the only part of the course that is really "tutorial-heavy" is the section where we teach you how to make your zone of genius planner.


Throughout the rest of the course, we care more about REMOVING all the stuff that you think you're "supposed to do" and we help you realize that YOU are more important than your to do list.


Being WHO YOU REALLY ARE is always going to be more powerful than how many boxes you check off.


We're never going to tell you to "pick a niche" and "serve your audience" because we believe that that puts your focus on the wrong place and you just end up drained, burnt out, and resentful.


We put the focus on YOU.

We believe that a niche is something you ATTRACT just by BEING WHO YOU ARE. You don't have to figure out who they are or how they think or what they want. You just need to keep going all in on WHO YOU ARE and the energy you radiate from that place will attract your true fans.


We believe that serving your audience is a natural byproduct of TAKING CARE OF YOURSELF.

When you put yourself first, we all get to come first. Instead of obsessing over "what does my audience want?", we encourage you to ask yourself, "what do I want?" Your desires matter and when you honor your desires, then your audience, your family, the world benefits without you even trying. That's how powerful you are.


YOU are the most important ingredient in your recipe for success.


We want to help you turn your magic ALL THE WAY UP so that you can stop doing the stuff you hate doing in your business and BE more and enjoy the process of acting from your intuition and from what feels good FOR YOU.

We believe you have a million dollar business inside you right now…

…and it can all start with your planner.

What if we told you…

You already have a million dollar product inside of you.

You already know what to do.

You already have what it takes.

You are a freaking genius.

What is a digital planner?

  • A digital planner is a PDF designed to look like a realistic planner giving all of the joy of paper planning without all the paper.

  • It’s mostly used on tablets that work with a stylus, such as the iPad with an Apple Pencil.

  • The customer uses their digital planner on a PDF annotation app such as Goodnotes or Noteshelf.

  • Different parts of the planner are hyperlinked (such as the tabs) in order to create a flip-through experience.

We think differently here in Passive Income Planner Girl…

  • This is not a course about how to become an expert at Etsy SEO. It’s about how to show up as the expert on YOU.

  • This is not a course about how to figure out what’s trending in search results so that you can offer the product “of the moment.” It’s about how you can create products that you actually give a damn about and can sell with passion for years and years, and enjoy making them better and better.

  • This is not a course about how to pick the perfect niche and customer avatar. It’s about how you can attract raving, lifelong fans to WHO YOU REALLY ARE as an ever evolving human being. YOU are your niche. Now it’s time to do the inner work to just be YOU so you can turn on your power to attract your true fans.

 

What’s Inside Passive Income Planner Girl:

 

Catching the Vision

See the big picture for going from selling a planner on Etsy to building a heart-centered, full-time business. Become aware of the MINDSET you need to cultivate along the way in order to actually move upward instead of around in circles. 

Tapping into Your Zone of Genius

Wondering how on earth to identify your zone of genius? It's already inside of you just waiting for you to shine a light on it. In this milestone, we dive into the mindset shifts needed to turn that light on full blast!

Creating Your Zone of Genius Planner

Turn your zone of genius into a digital planner. This is an exciting first step in creating a minimal viable product that attracts your true fans into a customer journey with you.

Launching Your Shop on Etsy

You don’t need to spend any time trying to build a shop from scratch when you're just starting out. Get up and running on Etsy quickly and easily with our tips + templates so that you can keep moving and start selling!

This milestone comes a ton of Canva templates:

  • 72 Etsy Listing Templates

  • 64 Etsy Banner Templates

Market Your Planners on Pinterest

Tap into the most powerful platform for generating traffic from a place of pinning what YOU love. We share how not restricting ourselves to pinning for a single niche has actually been one of the biggest reasons for why Pinterest has worked so well for us. 

This milestone comes with 70 Canva templates to promote your planner on Pinterest.

Open the Door to Money with a Customer Hub

At this point in your journey, you're making a few sales a week on Etsy and you're ready to take your customers to the next level with a Customer Hub! We explain why having a hub for your Etsy customers to sign into is so pivotal to growing your business BEYOND Etsy.

Create Your Quick & Dirty Mini Course

It's time to create your quick and dirty mini course. Your customers want to take the next step with you! It is far easier to sell more to the customers you already have than it is to constantly try to create new customers. It's time to create the next step in their journey.

Stepping into Abundance with Affiliates

In this module, we show you how to offer your products as an affiliate opportunity for your customers. The best form of marketing is word-of-mouth from happy customers. Expand your business beyond your own efforts by building your affiliate team of happy customers!

Holding Space for Your Super Fans

Holding space for your online community of super fans (aka customers) starts with holding space for YOURSELF. Being honest about who you are and what gives you energy so that you can step out of people pleasing and step into enjoying the party. This module includes our thought process around our decision to quit social media as well.

Once you’re finished creating your planner, we have an abundance of Canva templates to help you sell and promote it:

72 Etsy Listing Templates

70 Pinterest Templates

64 Etsy Banner Templates

And of course, since we’re planner girls…

You get beauuuutiful workbooks and checklists to support the unraveling of your genius!

An extra touch of magic…

The planner girl illustrations were custom created by Aimee herself!

They all have stories that we share inside the course along with examples and resources to help you get ideas for your zone of genius creations. Press play below for a taste!

To take this course, you’ll need either one of the following software:

Aimee teaches designing your digital planner in Affinity Publisher for PC or Mac users.

Affinity Publisher is a separate cost. Check it out here.

Michelle teaches designing your digital planner in Apple Keynote for Mac users.

Apple Keynote is free for Macs. Click here to make sure you can access it.

Passive Income Planner Girl is not about how to get rich on Etsy.

We prefer to use Etsy as a launching pad and a gateway to building a business BEYOND Etsy.

Our focus is on helping you craft your very own “Customer Journey”.

Your Customer Journey starts with your “Zone of Genius Planner” and ascends into offerings that allow your customers to experience greater levels of self-transformation.

But it starts with YOU.

It starts with YOU accepting the fact that you’re a freaking genius and turning your magic all the way up.

When you create from THAT place, you will ATTRACT customers who will love you for YOU and want to buy everything you make.

That is the definition of a true fan.

If you had 1000 true fans buy $100 worth of products from you over the period of a year, you would make $100,000!

If they buy $1000 worth of products from you, that’s a million dollar business.

So how do you attract 1000 true fans? How do you create $1000 worth of products? How do you grow your planner business BEYOND Etsy?

That is what we’re here to teach in this course.

It’s time to unlock your magic.

It’s time to create from what lights YOU up.

This course will show you how to build your customer journey as an expression of honoring who you really are and what you really love, instead of trying to fit yourself in a box to please a niche.

It’s time to attract customers to WHO you are as a fully expressed human. That’s the energy that creates raving, true, lifelong fans.

Are you ready to…

  • honor your zone of genius?

  • listen to your intuition?

  • go all in on what lights YOU up?

  • create magic from a place of self-alignment?

Ready to join us and reclaim your genius?

Refund Policy:

In order to respect our time and yours, we do not offer refunds. Instead, we encourage you to read the sales page carefully to know exactly what the course includes and check out the FAQ section below before you make a purchase. You can also send us a message via the purple chat button if you have any questions.

Make money as an affiliate!

We have an affiliate program that you get to be a part of when you become a customer! Over $250,000 has been paid out to affiliates so far!

 

FAQ

  • Milestone 1: No software is needed.

    Milestone 2: Creating Your Zone of Genius Planner - you'll need either Apple Keynote (which is typically free for Mac computers) or Affinity Publisher (which is a one time cost for Mac or PC computers).

    Milestone 3: Launching Your Shop on Etsy - you'll need to open a store on Etsy, which is free. When selling on Etsy, you pay a listing fee of 20 cents to list your planner and then you'll only have to pay transaction and payment processing fees when you actually sell a planner through Etsy.

    Milestone 4: Marketing on Pinterest - you'll need to create a Pinterest account if you haven't already - which is free.

    Milestone 5: Open the Door to More Money with Your Customer Hub - we recommend using an online course platform for this stage of the process. There a couple of platforms (Thinkific, Membervault) that let you get started for free. Our favorite platform to recommend is Teachery, which is what we use, but you don't need to start there. You can start with whatever online course platform you prefer. At minimum, you can always use a password protected page on your website, which is free.

    Milestone 6: Create Your Quick and Dirty Mini Course - See Milestone 5 above.

    Milestone 7: Stepping into Abundance with Affiliates - you'll need to have access to a platform that allows for affiliate relationships. If you're already using an online course platform, most of these types of platforms already have affiliate capabilities built in.

    Milestone 8:Holding Space for Your Super Fans - you don't need any particular software or platform for this step. This module is more about the mindset and emotional energy around holding space for your community. If you would like to use a software for this purpose, we have a few recommendations, but the possibilities are endless and it's entirely up to you.

  • WHAT IT IS:

    This is our signature course for women who want to turn their zone of genius into a planner and then use their planner as the first step of their value ladder.

    We teach how to build out your customer journey and create 1000 true fans, which is the path to a 6 figure business (and beyond if you want).

    WHAT'S INSIDE:

    9 Video workshops covering the MINDSET that sets you up to succeed in each milestone of your journey to a business primed for 6 figure revenue.

    Step by step video tutorials on how to design your zone of genius planner.

    Over 140 stunning Canva templates for listing your planner on Etsy and pinning it on Pinterest.

    WHO IT IS FOR:

    It's for women who want to go all in on their zone of genius and intuition when it comes to making money with planners.

    It's for women who are tired of hiding behind their products and are ready to show up in the fullness of who they are so that entrepreneurship can finally feel like the self-discovery adventure that it really is.

    COOL FACT:

    The women illustrations in this course were hand drawn by Aimee herself!

    PLATFORMS TAUGHT:

    Affinity Publisher for Mac or PC

    Apple Keynote for Mac

  • No, we focus on creating what we call your “Zone of Genius” planner from scratch so that you create something 100% unique to you. However, the course does come with Canva templates for pinning your planner on Pinterest and listing it on Etsy.

  • Here at the Secret O.W.L. Society, we have a no refund policy.

    We’re not trying to get as many people in the door with a “money back guarantee”. That is not how we choose to build trust with our students. We build trust by actually delivering on what we say on our sales pages.

    We encourage our customers to take the time to read the sales page and message us if they have any questions. We are always here to help if you need any assistance before and after your purchase.

    Check in with your intuition. Does the decision to purchase feel exciting and expansive? Are you ready to make a commitment and have fun exploring your creativity? Do you feel desire or do you feel desperation?

    If you have doubts or desperation around whether or not you should purchase, you can always decide that now may not be the right time for you to make the commitment.

    We care about the success of every one of our students. We also care about the value of respecting each other’s time.

    If you do decide that you’re ready to go all in now, we are thrilled for you and can’t wait to welcome you into the Secret O.W.L. Society.

  • Yes, it’s self paced and you have lifetime access. :)

  • In the past, this course used to be called Passive Income with Printables.

    However, we retired that version.

    We renamed the course to be Passive Income Planner Girl - the version you see on this sales page - and filmed entirely new content focused only on how to create digital planners.

    We prefer teaching digital planners because there is so much more LEVERAGE in your ability to produce more planners with less effort when you're able to play with ALL the colors and patterns with your digital planner.

    Essentially, you create one zone of genius digital planner and then that gives you the foundation to create many more digital planners just by duplicating the original and switching out the colors, patterns, and fonts to appeal to different potential customers.

    You wouldn't be able to play with colors and patterns as much with a printable planner because you have to be mindful of how much ink it would take for your customer to print out your planner.